Introduction

Whether you’re a plumber or a high-flying solicitor in Bristol, well its safe to say that you will know the benefits on investing in local SEO.

Local SEO if implemented correctly can help your business to stand out from the crowd. Through optimising your website, it can start to get higher up the ranks on Google, which of course makes it much easier for people to find your business.

But that bit we all know, what’s much less obvious is how you improve your website’s SEO so that you can get better rankings.

We mean each week so many digital marketing agencies write articles offering advice. And when a business does sit down and take note of all these suggestions, well quickly your notepad will run out of room.

So, we thought it was about time that we wrote a straightforward guide, one that explained four simple steps that can help to improve your businesses local seo.

So here we go, here’s what our seo agency thinks are four good ways to improve your businesses local seo.

#1 Google My Business

We know when your starting a new business there is a million and one things that you need to do.

So, its fair to say that some businesses may not have dedicated all the time that is required to create a detailed Google My Business account.

However, having a Google My Business account, that your business has spent time and effort creating is important.

Therefore, our seo agency recommends that you spend time creating your Google My Business account. And here’s some of the information regarding your business that you should add:

·        Opening hours

·        Business description

·        Address

·        Phone number

·        Website

·        Pictures of your business, i.e the store front

 

#2 Business reviews

 

We know what its like, you can easily get caught up in the day to day running of your business, and have many happy customers, but not capitalise on all this good will.

So, if you have customers which express to you that they are very happy with the service that your business offered, well why not ask them to leave a business review?

Many digital marketing agencies, including ours, now believe that business reviews are important part of local seo.

Not only can they persuade people to use your business, if the reviews are good, but also some seo companies believe that reviews are used by the algorithm in order to evaluate how good your businesses seo is.

However, we always say to our clients never write fake business reviews. We know as a start-up business, or a business that simply wants to obtain reviews quickly, you might think writing a few fake business reviews will be okay.

However, the algorithms are now very sophisticated, they can therefore spot fake reviews, and the algorithms do spot fake reviews, then your business may not show up in the Google My Business results.

#3 Blog posts

No matter if you run a dental practice or you are a builder, we highly recommend adding high-quality blog posts to your website.

So what do we mean by “high-quality” we hear you ask, well we think that each blog post that your business publishes should be:

·        Unique, so not published anywhere else

·        Offer useful information

·        Be interesting

·        Must be relevant to your business

So for example, lets say you run a dental practice, well its likely that a lot of people are going to be interested in your businesses teeth whitening services.

So, you could publish blog posts offering information on how the teeth whitening process works.

Therefore your likely to have frequently asked questions, regarding how the teeth whitening process works. You could therefore answer these questions.

You should always aim to make your work better than that of your competitors, so for example perhaps you can aim to make your work more interesting, by having videos made by your dentists which explain how the teeth whitening process works. You should then supplement this with written text, that’s so the algorithms know what that page is about.

Also why not work with an SEO agency who can implement onsite seo for your business. You can then state on social media that your business has written a blog post offering advice on teeth whitening.

This way more people will be able to read your blog post, which increases the chance of your business obtaining backlinks.

#4 Backlinks

Most digital marketing agencies believe that for businesses to get onto the first page of Google, often the business will need high-quality backlinks.

The backlinks that your business needs are high-quality backlinks, that come from a relevant source.

If you are unsure as to what a high quality backlink is, we would recommend working with a white hat seo agency.

Can we help?

If your business requires further help with its SEO, then why not give us a ring?