7 ways to improve your businesses onsite SEO

Introduction

It’s fair to say that SEO can be super complicated sometimes, after all building high quality backlinks is not easy to do.

Yet, with that said, there’s also some areas of SEO that are much easier to implement.

This means that as long your business is implementing white hat methods, well implementing these easy methods could help to improve your seo.

So this had us thinking, what do we think are seven easiest ways you can improve your websites onsite seo? And here they are:

 

#1 Separate pages

Sometimes some website designers want to build a website quickly, so this can sometimes mean that each group of products, or the group of services that your business offers are all listed on one page.

So for example, perhaps you run a plumbing business, and you offer emergency call outs, boiler repair and bathroom installations.

This is all well and good, yet if all these services are grouped together and advertised on one page on your website, well it becomes much harder to implement seo.

So instead you may wish to talk to your seo agency and have each main service placed on its own page.

This will allow each separate page to have its own service or product description, meta titles and meta description, unique url, alt tags.

 

#2 Adequate product or service descriptions

Again this leads us back to our previous point, and that is sometimes a website will come back from a website designer with its main pages that only have a few lines of text.

This means that when Googlebot crawls the page, it may have a hard time figuring out what the business is offering.

This is as opposed to a page which has a quite a wordy description, perhaps even answers some frequently asked questions that a customer may have for example.

So, for example, let’s say the business in question is a dental practice, and lets say the business offers teeth whitening.

Well this would present an opportunity to explain how the dental practice offers teeth whitening, who the staff at the practice are, and also answer some commonly asked questions also.

This would be a much better marketing strategy, that’s opposed to just having a few lines of text that explain the dental practices teeth whitening service.

 

#3 Meta titles and meta descriptions

Meta titles and meta descriptions are very easily to add to most websites. If you have a WordPress website, well they are super easy to add to any blog post or main page.

And they are an important part SEO.

If you don’t know what meta titles and meta descriptions are, well they are just the few lines of text that describe what that page offers.

So let’s say your looking for a new mountain bike, you search for businesses that sell “mountain bikes” and you will then be presented with loads of businesses. Some will be PPC adds and some will be organic business listings.

Now even though your business may well be on the first page of Google, your business still needs to standout.

To do this you should write a really good meta title and meta description, which will interest someone looking for what your business offers.

Also, you may wish to work with your digital marketing agency to implement what is called Schema.

This sounds complicated, but Schema is a form of structured language, and this means that if implemented correctly, then your business listing can feature more information, such as its star rating in terms of what customers think of your business.

Many SEO companies believe that by implementing Schema you can improve your businesses CTR.

CTR stands for click through rate, which simply means if your business has a organic business listing that stands out because of Schema, this can improve your companies’ CTR.

 

#4 Internal links

Let’s say you are writing a blog post, and you mention a few terms that people may not know the meaning of, well this is a great opportunity to use an internal backlink.

So let’s say you run a successful family law practice, and your writing blog posts about divorce, and you mention the word “mediation”- well, a lot of people will know not know how mediation can help them through the divorce process, so this is a good place to use an internal link that allows people to click the link, and read more about mediation on your website.

 

#5 Blog

Blogging or adding articles to your website is an important part of the SEO process. Yet, what sometimes happens is a business just won’t know what to talk about, or they blog only when they have the time.

What you often see is a business will have a really good seo strategy, so they are adding work on a regular basis, then they get onto the first page of Google, and just stop adding blog posts.

This often means that the website will soon drop in terms of where it ranks, as with organic seo often continuous effort is required.

So, this is often why so many businesses partner with seo companies like ours, this is so blog posts can be added on a regular basis.

 

#6 Loads correctly on smartphones

Some websites may well be mobile friendly, yet this doesn’t always mean they are easy to use. So work with your seo company to see if you can make your website easy to use on smartphones.

 

#7 FAQ

This is something that so many businesses just do not think about! It’s simple to implement, and it may just mean you generate more sales.

That is most businesses should have an FAQ. An FAQ allows you to answer commonly asked questions that your customers have, well having to improve how long a person spends on your businesses website.

Also if you have an FAQ and this does answer the persons questions, then this may have to reduce the websites bounce rate. The reason the bounce rate may well be reduced is the person may find an answer to their question, so they haven’t got to go to a competitors website to find the answer.