7 things that you need to know before you invest in SEO

Introduction

For some businesses, the more established marketing methods no longer cut the mustard.  

And this is where a lot of businesses then make the decision to switch their attention to online marketing instead. Yet investing in digital marketing and finding the right agency for your business, well that can be quite tricky for some businesses.

So, in order to provide you with some more insight into how seo works, and some facts we think you should know, we’ve written this rather helpful article.

#1 Organic SEO can be a slow process

Okay, you’re always going to have those marketing agencies that tell you what you want to hear.

That’s to say, they will want you to sign on the dotted line, so they may say they will get your business onto page one of Google in practically no time at all.

Now not to dampen your enthusiasm, or to sound defeatist, but often when a business first invests in seo it takes a lot of time and effort. That’s before the website gets to the point where its generating sales.

The reason being is this, Google, and all the other search engines rank websites according to their own algorithm.

So, let’s concentrate on Google for just a second here, Google ranks websites according to the strength of the websites “ranking signals”. There are thought to be over 200 ranking signals in total.

This means you have to be aware that some businesses will have super strong ranking signals. To catch up, well that often takes a great deal of time. So its worth keeping in mind that organic seo could be branded a slow process in some cases.

#2 Quality white hat seo is an absolute must!

Some businesses choose their digital marketing agency on price point alone. This can sometimes mean that instead of picking a quality agency, instead some business owners are persuaded by low prices that some agencies offer.

Yet, if the seo work is low quality, well this could mean that the algorithms then place a penalty onto the website.

#3 SEO is continuous process

There might be some occasions where a business requires organic seo to be applied on a one-off basis.

Yet, the vast majority of businesses pay an agency on a monthly basis. The reason is that seo is a continuous process is because your competitors will also want their business to ranked at the top.

#4 Not all agencies offer the same work

Sometimes if you get a quote from various agencies, they will list the work that they offer, yet the work will normally not be the same when compared with another agency.

For example, seven hours spent link building by one agency may mean that more links are built than if you had gone with another agency.

So, it does boil down to how good the seo consultant is, or the team of seo consultants that are working on your business’s website.

#5 Your websites rankings can go up, and they can also go back down

Sometimes a business owner will believe that once their businesses rankings go up, well they cannot go back down.

Yet, if you invest in organic seo your rankings can also go back down as well. The reason is Google’s algorithm is constantly looking for the strongest business websites, so if a competitor invests more, or simply has better seo, then a website can drop to make way for that business.

#6 You need to partner with a marketing agency that has their finger on the pulse

Sometimes some marketing agencies offer everything from logo design, through to organic seo services.

Now that is all well and good, that’s if the business has enough staff to offer a wide range of services.

#7 Affordable

Sometimes some businesses will go with the largest agency within their local area, which is all well and good.

So, what can sometimes happen is some businesses simply run out of funds to keep paying a well-known agency to implement work.

Instead work with a white hat agency, yet one which has set their pricing level at an affordable level  

If your business requires help with its online marketing, then why not give us a ring?