We want to monitor seo performance, which metrics should we be following?
Introduction
As a business owner, it’s all too easy to get baffled by all of the seo data that some tools can provide you with.
And what can sometimes happen is that some businesses can be monitoring so many metrics at one time, that they can actually become a distraction.
So, our marketing agency is a bit different from the norm, that’s because we only follow a few important seo metrics.
Here are the metrics that we follow:
Well this seo metric is the most obvious one, yet one that should be accompanied by a bit of advice.
That’s because within your businesses Google Search Console account, you will want to be monitoring if the keywords your website ranks for have a high search volume.
In a nutshell this means are enough people looking for these terms, if not your seo agency should make adjustments to your marketing strategy,
So, as you would expect a family lawyer would want to rank for:
· Family lawyers
· Divorce solicitors
· Family law practice
Organic traffic
Organic traffic sounds really complicated, but it is not. Simply put, when your searching to find any business the majority of the business listings that will appear will be organic business listings.
These are normally accompanied by paid ads, such as PPC listings.
Yet, the vast majority of the business results will be organic business listings.
So, naturally you will want to open your Google Analytics account, and then see how many visitors are coming to your website via your organic business listings.
Most businesses will want people to find them from a wide range of sources, such as via social media adverts, or via PPC. Yet we find more and more of our customers want the bulk of their websites visitors to come via organic traffic, this makes sense as a business does not pay when a visitor clicks on a organic business listing.
Bounce rate
A high bounce rate means that people are landing on a businesses website, and then deciding to leave more or less straightaway.
Backlink data
Now most people know that good quality and relevant backlinks can help a businesses SEO.
Yet, not every business will know that an accumulation of rubbish spam links can actually harm a business’s seo.
Meaning that rubbish quality backlinks can mean that a websites rankings will drop, and drop like a lead balloon.
This means it’s well worth your seo company or your business regularly checking your companies’ backlink profile.
How we can help:
Whether your business needs help with its local seo, or building good quality backlinks we can help.
Why not give us a call today?