What’s a fair price to pay for SEO?

Introduction

Most businesses recognise these days, that if they are not investing in seo, that they are missing out.

That’s to say if your not investing, well you can bet your competitors are. So as their online orders stack up, you could be missing out.

But that’s pretty obvious right?

What’s not so obvious is knowing which agency to choose. After all, most have rather funky and catchy names.

So this is where most businesses use an approach they are used to, and that’s let the price of the services guide their decision- but is this a good idea?

Well, we think no, and the reason being is seo quotes can vary massively. That’s to say some agencies charge such low prices its obvious that there is no real work going on, that’s because no employees would be working for such a low fee.

Yet, on the other hand you may have your more established agencies, and the rates that some quote well they may just be too high for a lot of businesses to afford.

So this brings us back full circle, how much should a business be paying, and what is considered fair?

It all depends on the competition

Now, before you go handing any money over to an agency, you must consider this, and that is what you should be paying for seo should be dictated by the level of competition you face as a business.

But don’t think for a second that all agencies that chance their arm and charge high fees are the best in the business. The reason is it is well known that some agencies do not do a good job.

However back to the main point, and that is which every agency you choose, they should weigh up the competition prior to offering you a quote.

So your fixed fee, we can offer the world type agencies, well you guessed it, these can sometimes be a waster of time.

After all, what’s a £1000.00 a month seo investment going to do if the business operates in a really competitive business sector, like car insurance, well in reality its not likely to do much at all.

The reason being is the competition, i.e the other car insurance companies are likely to be spending many hundreds of thousands, if not millions to ensure that they grab all the visitors they can get.

So the name of the game is this, the client has to be realistic about what can be achieved, and also the client needs to watch out for agencies that over promise, yet are likely to underdeliver.

Cheap seo normally = rubbish results

Now we may well be going over old ground here, as we have just said something rather similar above.

Yet, it’s worth throwing this item into the mix for consideration also, that is not all methods of seo will help your website.

That’s to say it doesn’t come down to all seo agencies offer the same types of work, as they do not.

SEO work can vary massively, from high quality work that will help to increase sales, to the low quality, rather rubbish seo.

Now rubbish seo can actually mean that a website incurs a penalty. For those of you that do not know a penalty can have severe implications, which means your businesses website drops in terms of where it ranks.

Also, keep this in mind also, really rubbish seo, well that can mean a website is removed altogether.

The reason being is the search engines, i.e Google may well think the website is spam. And this means that the search engine will think you are trying to fool the algorithm, and this can mean the business loses where it ranks completely.

In a nutshell

So basically picking an agency comes down to more than just money. The reason being is pick the cheapest quote you can find, and then the agency implements rubbish seo, well then it could cost you a lot more to rectify the problems that the agency caused.

What we mean by this is rubbish quality backlinks, well it could mean another agency has to spend days disavowing rubbish links, and this could result in a hefty bill.

So a word to the wise, invest in a respected and knowledgeable seo agency.

Quality matters

If you take away nothing else from reading this article, it should just be this one single piece of advice, and that is when it comes to seo quality matters.

So whether your agency is building business citations, ensuring that the businesses nap signals are consistent, or writing a new piece of content marketing, just make sure that the work is quality.

If you would like to receive a no obligation quote from our business, then why not give us a ring?