How can content marketing help my business?

Introduction

You may have already spotted that some of your direct competitors are blogging at a rate of knots.

As you read why so many businesses add articles to their websites, you will discover that content marketing can help a business’s seo, which can in turn help increase a business’s sales.

This may now have you rather worried, that’s because you may feel that unless you start catching up soon with your competitors marketing efforts, then you could be losing out on customers.

But don’t worry too much, that’s because our friendly digital marketing agency is here to help. Plus, to provide you with some food for thought, here are some rather helpful pointers.

More does not mean better

You may have seen on a competitor’s website that they have written over hundred articles over the last few years.

Now, you may well be in the mindset that you have to write even more than that, that’s in order to surpass where that particular business is ranked.

However, a word to the wise, when it comes to writing content marketing, you should never sacrifice on quality.

That’s to say quality must come first, that is the information that you offer must be useful, it must really help your readers. Plus, it must be an interesting read.

This means if you manage to bore your visitors to death, well this is likely to cause your websites bounce rate to soar, and this is not good news from an seo perspective.

So, in a nutshell the work must be focused on one thing, and that is offering quality work. So, if in doubt about how many articles your business should be writing, you might want to contact a quality focused seo agency for advice.

Watch out for the Panda

Ever heard of the Google Panda updates? Well if not, it would be well worth brushing up on your knowledge of this important update.

Know your customers

Now, this may sound self-explanatory, but it’s definitely worth mentioning.

That’s to say you must take the time to understand the questions that your customers want answering.

Perhaps you are an online retailer of men’s clothing for example, and your customers want to find out what are the latest fashion trends are, well there’s no better way than adding a blog post to explain this.

But don’t just focus on writing the article for seo benefit, it’s far better if you write an article that your customers will want to read. So that’s right, the days where plugging the same keywords over and over again, in an effort to help your businesses seo, well they have been and gone.

Poor quality seo methods simply do not work, now the work you offer must be of a high quality.

Partner with an agency

Not all digital marketing agencies charge an absolute arm and a leg. Sure, some do, but there’s always an seo agency that will be suited to your business.

We work with many small and medium sized businesses, in order to implement quality seo at a fair price.

Don’t over do it all at once

Okay, so the weather’s looking rather miserable outside, so your thinking to yourself this is a great opportunity to write a billion articles for your business, right?

Well, here’s a top tip, do not do that! Adding a ton of seo articles all at once is likely to trigger one of Google’s spam filters.

As you may have neglected the blog section of your website for a great deal of time, then because you have decided in the space of a weekend that you want to throw loads of content marketing onto your blog, well this is not a good idea. Instead you need to space how often you add the articles.

Get it wrong, and publish too many seo articles at once, well it could look like your trying to spam the algorithm. Plus, if you’ve thrown a load of phrases into the work, that you want to rank for, then this is not going to help.

If in doubt always contact an seo agency for help.

Content marketing is essential part of the marketing mix

You may have read that every website is ranked according to the strength of over 200 ranking signals.

And this may have your cogs turning, you may well be thinking if there are 200 areas that need improving for my website to be ranked at the top, well forget writing endless articles that will take too long.

Hmm, we see where you are going with that. But, this is worth keeping in mind, content marketing is an essential part of the marketing mix, purely because all the other seo elements bolt on to this.

For example, without a good piece of content marketing there would be no where to add meta titles, meta descriptions, alt tags and so on.

How we can help

We can help your business with its SEO requirements. Why not give us a ring today?