4 ways you can improve your businesses onsite SEO

Introduction

Let’s be fair, sometimes when reading through the blog posts that most SEO agencies write, its normally about really complicated SEO stuff.

For example, seo companies may write out really detailed articles about how to build backlinks for businesses that operate within competitive business sectors.

Yet with that said sometimes business owners just want to hear about different ways they can implement SEO easily.

Now if you were to ask most digital marketing agencies which are the different ways a business can improve their SEO easily; well they reply that seo is rarely that easy.

And this would be quite true. The reason is implementing good quality seo normally takes up a lot of time.

However, with that said, there are a few ways that SEO can often be implemented easily, and within this blog post we are going to look at four of these ways.

Add a meta title and meta description to each page

Now ask any seo expert and they are bound to say why suggest adding meta titles and meta descriptions as a way of improving a businesses SEO- they are not an important part of the SEO process!

Well this is kind of true, they are no where near as important as say as good quality backlinks are.

Yet with that said we think meta titles and meta descriptions are still really crucial, and here’s why we think that.

Let’s say you are shopping around online as you wish to purchase a brand-new washing machine.

You know how many KG washing machine you want, and you know how much you are willing to spend.

Yet there are so many businesses that sell washing machines, and when your looking on Google there are so many organic business listing to choose from. So, which one should you choose?

Well there may well be one business that grabs your interest, why is that so? Well, it might be because instantly written into the meta title and description you can see that this business seems to be offering you a really good deal, for example they state:

Meta title: We offer free delivery, we also offer a price guarantee on all new washing machines

Meta description: We offer free returns and free delivery on all washing machines, we also offer a price guarantee on all new washing machines.

Now this is of course just an example of what a business may write as a meta title or meta description for their website, yet it may well be written in such a way it encourages someone to choose that business, rather than all the other businesses on the first page of Google that also sell washing machines.

So, your business should spend time writing meta titles and meta descriptions for each page on your website.

Keep visitors on your website for longer

Your SEO company may get thousands of people onto your website every single day, yet what’s the point if 99% of these people bounce off your website?

Therefore, that is why your digital marketing agency should monitor your businesses bounce rate, if its high then your seo agency should work to reduce your companies bounce rate.

So, most leading digital marketing agencies will now agree that is a good idea to reduce a businesses bounce rate, and therefore aim to keep visitors on the website for longer?

And what is a good way of doing this?

Well, we glad you asked, here’s some of the way’s our seo agency achieves this:

·        Create high-quality content marketing

·        Make sure your website is easy to use

·        Use internal backlinks to direct the reader to another page on the website that they may also wish to read

·        Make the shopping cart easy to use

Add blog posts

Here’s the thing, your business could create really good content marketing, so good your business obtains better rankings and more backlinks.

Yet, if the content marketing is done wrong, let’s say its not white hat, well your business could incur a penalty.

So, we would recommend adding blog posts, but make sure they are white hat. If you do not know what white hat means, then we would recommend talking to a white hat seo company.

NAP

Here’s a really quick way you can improve your website, and that’s by adding NAP details to your website.

NAP stands for name, address and phone number for your business. Now you might be thinking, hang on a minute, every business is surely going to have this information on their company’s website?

Well sometimes the answer is no, no they don’t. Sometimes a business will have its phone number, but then no address, instead they may use a marker on a map, and because the road is so well known the business believes it’s easy to find.

But this is no good, in order to improve your businesses local SEO your business will need to add the complete NAP details to your website.

And if your business does have your NAP details on your website, well why not mark-up the NAP details using Schema?

Okay, how much does your SEO company charge for SEO?

We offer affordable prices, yet we would need to understand how competitive your business sector is.

For example, normally its much easier to implement seo for a gardening business, than it would for say a divorce solicitor that runs a family law practice. And you may now be thinking, well why is that so?

Well its because often in the more competitive business sectors, say for example dental practices that are in a large city, the level of competition will be high.

This means that most probably a large number of dentists will already be investing in SEO, which means the standard of seo may well be very high.

This means that some dental practices may have many good quality backlinks, and have been implementing SEO for a very long time.

This is why when a new dental practice starts to invest in SEO, there will be a lot of work to do, so this means the cost of seo will be more.

If you would like a no obligation quote, then why not give us a call?

 

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4 ways you can improve your businesses local SEO (Bristol)

Introduction

Whether you’re a plumber or a high-flying solicitor in Bristol, well its safe to say that you will know the benefits on investing in local SEO.

Local SEO if implemented correctly can help your business to stand out from the crowd. Through optimising your website, it can start to get higher up the ranks on Google, which of course makes it much easier for people to find your business.

But that bit we all know, what’s much less obvious is how you improve your website’s SEO so that you can get better rankings.

We mean each week so many digital marketing agencies write articles offering advice. And when a business does sit down and take note of all these suggestions, well quickly your notepad will run out of room.

So, we thought it was about time that we wrote a straightforward guide, one that explained four simple steps that can help to improve your businesses local seo.

So here we go, here’s what our seo agency thinks are four good ways to improve your businesses local seo.

#1 Google My Business

We know when your starting a new business there is a million and one things that you need to do.

So, its fair to say that some businesses may not have dedicated all the time that is required to create a detailed Google My Business account.

However, having a Google My Business account, that your business has spent time and effort creating is important.

Therefore, our seo agency recommends that you spend time creating your Google My Business account. And here’s some of the information regarding your business that you should add:

·        Opening hours

·        Business description

·        Address

·        Phone number

·        Website

·        Pictures of your business, i.e the store front

 

#2 Business reviews

 

We know what its like, you can easily get caught up in the day to day running of your business, and have many happy customers, but not capitalise on all this good will.

So, if you have customers which express to you that they are very happy with the service that your business offered, well why not ask them to leave a business review?

Many digital marketing agencies, including ours, now believe that business reviews are important part of local seo.

Not only can they persuade people to use your business, if the reviews are good, but also some seo companies believe that reviews are used by the algorithm in order to evaluate how good your businesses seo is.

However, we always say to our clients never write fake business reviews. We know as a start-up business, or a business that simply wants to obtain reviews quickly, you might think writing a few fake business reviews will be okay.

However, the algorithms are now very sophisticated, they can therefore spot fake reviews, and the algorithms do spot fake reviews, then your business may not show up in the Google My Business results.

#3 Blog posts

No matter if you run a dental practice or you are a builder, we highly recommend adding high-quality blog posts to your website.

So what do we mean by “high-quality” we hear you ask, well we think that each blog post that your business publishes should be:

·        Unique, so not published anywhere else

·        Offer useful information

·        Be interesting

·        Must be relevant to your business

So for example, lets say you run a dental practice, well its likely that a lot of people are going to be interested in your businesses teeth whitening services.

So, you could publish blog posts offering information on how the teeth whitening process works.

Therefore your likely to have frequently asked questions, regarding how the teeth whitening process works. You could therefore answer these questions.

You should always aim to make your work better than that of your competitors, so for example perhaps you can aim to make your work more interesting, by having videos made by your dentists which explain how the teeth whitening process works. You should then supplement this with written text, that’s so the algorithms know what that page is about.

Also why not work with an SEO agency who can implement onsite seo for your business. You can then state on social media that your business has written a blog post offering advice on teeth whitening.

This way more people will be able to read your blog post, which increases the chance of your business obtaining backlinks.

#4 Backlinks

Most digital marketing agencies believe that for businesses to get onto the first page of Google, often the business will need high-quality backlinks.

The backlinks that your business needs are high-quality backlinks, that come from a relevant source.

If you are unsure as to what a high quality backlink is, we would recommend working with a white hat seo agency.

Can we help?

If your business requires further help with its SEO, then why not give us a ring?



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