Does your SEO company guarantee results?

Introduction

When we order something for our business, its normal that we want the item we’ve purchased to be delivered by a set date.

That’s to say if we are kitting out the office with brand new desks, well we would expect that all the items are delivered by an agreed date.

So, you can see why business owners believe that when they invest in seo, they then expect the company website to be on page one of Google by a set date.

However, when ringing around all the various seo agencies, you may quickly find that not many agencies guarantee results.

And the reason that SEO businesses don’t guarantee results is with very good reason, and we shall explain why that is so now:

Your competitors may have been investing for a lot longer than your business

The websites that are at the top of Google will often be investing in white hat SEO.

This means that your business may face competitors that have been investing for a very long time.

For example, you may run a construction business, and you may have three very strong competitors.

These competitors may well be investing in seo, that’s in order to obtain more customers. So the marketing business may well be tasked with making sure the business ranks at the top for:

·        Loft conversions

·        Property extensions

·        Builders

This means that the companies which are established, well they have been investing in organic seo for many years. This means that they may have been invested many tens, if not hundreds of thousands of pounds into seo.

This is why a new business that just starts investing in seo would have unrealistic ambitions to want to reach the top of Google in a matter of a few months.

Every business sector is different, so how fast your business can reach the top, this is dependent on the level of competition.

And as your competitors will be investing in seo on an ongoing basis, this is often we marketing agencies are reluctant to say when your business will be at the top.

Black hat and grey hat seo

Sometimes some marketing agencies offer really cheap prices, yet sometimes there is a good reason for such low prices.

And that reason is the marketing business may well be cutting corners, that’s to say they may well be using low-quality seo methods, which are called “black hat” and “grey hat” seo.

Basically, such methods look to fool the algorithm into thinking your company website has better SEO than it really has got.

This can sometimes move a website onto the first page of Google, but only for a very short period of time. Those businesses that invest in grey hat or black hat seo will incur a penalty.

This is why this form of search engine optimisation is a total waste of time.

Once the website incurs a penalty, it will drop in terms of where it ranks. Also, the money that is spent trying to rectify the penalty, for some businesses can often be a substantial amount of money.

Really low quality seo, well that can result in the website being removed altogether.

Google’s algorithm is now very sophisticated at detecting spam, or low quality seo. With algorithm updates such as the Google Panda, and Google Penguin updates, its really not worth investing in cheap low quality seo.

Organic seo takes time

If the marketing agency that you appoint is stating that they can get your business to the top of Google in no time, and the seo is really cheap, then you really do have to check that the agency isn’t using black hat seo.

The reason being is this, if seo is implemented correctly then it does take a lot of time. So if the company is saying that they can get results really quickly, well there may well be a reason for that, and that is the business is using black hat methods.

Invest in quality

Every year Google improves it’s algorithm with loads and loads of changes, which means that websites that use rubbish seo will often receive a penalty.

So, this means that just because some low quality seo methods may work today, well in all likelihood they won’t in the future.

This is why its best to stick to a quality company, and choose an agency that’s committed to using the best methods, these methods are called “white hat seo”.

Organic SEO never stops

You’re always going to have those businesses that cold call your business, or e-mail you offering fantastic offers, and sometimes these offers claim to improve your businesses seo for a one-off fee.

 

This means that a lot of companies pay an seo agency a monthly fee, and this monthly fee means that the businesses marketing agencies are always aiming to get their client to the top. This is why seo never comes to a stop.

White hat

You’ve probably heard this phrase used quite a bit within this article, yet its worth going over one last time. That is if your business requires online marketing, well its only white hat that you should invest in.

However, some unscrupulous marketing agencies will know that most businesses are aware of the Google penalties that could be placed on their website, that’s if they choose the wrong agency.

So, you guessed it, sometimes even the businesses that use rubbish seo call themselves white hat, just so they can pretend that they are a white hat agency.

So, you really do have to pick the agency that a rock-solid reputation, and do make sure that the work they are implementing every month is white hat.

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