How long does it take to get a business ranked on the first page of Google?
Introduction
It’s a question that’s asked to most SEO agencies on a daily basis. And that’s with good reason, as most businesses would like to start reaping the rewards that a business can obtain from being ranked on the first page of Google.
However, most business owners do not take into account the mountain that has to be climbed in order to secure first page rankings for a business.
This after all is to be expected, as it’s us seo agencies that should be doing all the confusing technical stuff, right?
Well yeah, that is true, however we think a bit of knowledge can go a long way. So, in order to bring seo companies and clients onto the same page, let’s have a look at what it takes to get a business ranking on the first page.
The bar is already set
Okay, we apologise in advance, but we are going to have to get a bit technical here for a second, that’s in order to explain how Google ranks websites.
All websites have something that us SEO’s refer to “ranking signals”- now this may sound a bit technical, but let’s water this down a bit. Ranking signals are parts of a website that get assessed in order to work out how strong they are.
So, a website ranking on page one, well you guessed it, that website will have super strong “ranking signals”. Now a website that’s on page 10 of Google, well that’s likely to have weak ranking signals.
Now in order to get your business onto the first page of Google, you have to have stronger ranking signals than the websites that rank above your business currently. Now this may sound really easy right?
Not really, as the goal posts are always moving. A website that is on the first page of Google may have already had a taste of success, in terms of more sales.
So, this means they are not willing to move down the ranks, not without a fight that is. With this in mind they will partner with an seo company, and invest in seo so that they also hold onto where they rank.
This is why when a business invests in seo, and their business is then ranked on the first page of Google, well it’s not a matter that investment can stop there.
That’s because there will always be other businesses that are quite simply looking to take your position.
When it comes to seo, quality does really matter. If a business was to cut corners, well its often the case that the website will incur a penalty. Now a penalty can mean that a websites rankings will drop, and this is why rubbish seo is never worth investing in.
It can take a very long time
There is no point beating around the bush, in order to get a business ranked on the first page of Google, it can take a long time.
As we mentioned earlier, a website has to have stronger ranking signals than its direct competitors.
Now with this in mind, a business may have been investing in seo for a long time, this often means there is much catching up for some businesses to do.
However the rewards of getting a business onto the first page of Google are often worth it.
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