Which digital marketing agency should we use?
Introduction
Most businesses now recognise that they need to invest in SEO. Without it, well your business could be potentially missing out on loads of sales.
The next logical step is to therefore choose a digital marketing agency. Now, this may sound pretty straightforward right?
Afterall there are tons of marketing agencies that can be found in most cities now, so you may be forgiven for thinking you are absolutely spoilt for choice.
And this is somewhat true, however the real dilemma is choosing an agency that offer’s high quality work, yet is also affordable.
Why the cheapest option is sometimes not the best
When shopping around for a rather generic office item, like a bunch of new desks, the actual price of the item normally sways the decision maker one way or the other.
However, when it comes to SEO, the price of the service shouldn’t be the only thing that makes you opt for that agency or not.
The reason being is rather simple, if rubbish seo is implemented, then this could result in the business incurring a penalty.
A penalty can mean that a website drops in terms of where it ranks, and sometimes the business can get its listings removed altogether.
Then you may well be shopping around in order to find a new agency, one that fix the penalty that has been placed on your businesses website. Yet an agency that has to sort out the rubbish seo that the other company has implemented before it may charge rather expensive prices.
This is why choosing the cheapest quote is not always the best approach to take.
Don’t just opt for the most expensive neither
Okay at this point, you may well be thinking you guys are offering advice that simply contradicts itself.
That is one moment we are saying don’t go for the cheapest option, then you are saying don’t go for the most expensive neither.
So which option do I go with?
Well, some business owners take the opposite mindset of choosing the cheapest option, some automatically think that the largest agency, the one with the most expensive prices must be the best.
Well in some accounts this may well be true. Yet, on the other hand, we think its far better to judge the agency based on who is actually managing your seo account.
We say this because you may go to the most expensive agency thinking they are the best, yet your account may well be assigned to a junior member of staff.
Quite often most agencies will have some seriously clever seo consultants, yet only assign these staff members to the most important, and the most profitable clients.
Yet, for what they view as the less important clients, well they may just assign a junior member of staff, that may well be learning about seo on the job.
So, our best advice is this, schedule a meeting with the member of staff that is working on your seo, and pick their brains, you may want to take your web designer along for help with this.
Local sometimes is best
A lot of businesses now prefer to have their seo company based close to where their business is located.
This makes a lot of sense, as often businesses will not just want a monthly seo report, but also to have a meeting now and then as well.
How we can help your business
We are a digital marketing agency that can work with companies of all sizes, in order to obtain a no obligation quote, why not give us a ring?